SXSW 2022
To IP or Not to IP in Immersive Storytelling
Description:
With speakers from world-leading immersive entertainment companies, this panel will explore the merits of using original IP vs. existing IP in creating immersive experiences, and the associated commercial risks and opportunities of both.
Looking at the various routes to market and the production process, the pros and cons will be hashed out in a lively discussion, addressing creative and commercial considerations, questioning the benefits of tapping into an existing fan base vs. building new audiences, and exploring the risk and reward of each.
This panel will seek to explore how IPs can all be successfully launched through the experience economy, and the opportunities for world-building and transmedia storytelling offered by immersive entertainment.
Related Media
Takeaways
- How to launch new IPs, and extend existing IPs, through the experience economy.
- How to leverage the opportunities for IP world-building and transmedia storytelling offered by immersive entertainment.
- What factors to consider in your decision-making when choosing to create an original IP vs. using an existing IP.
Speakers
- Clem Garritty, Co-Founder and Creative Director, Swamp Motel
- Andrea Moccia, Senior Producer, Secret Cinema
- Sheena Patel, Director, YonderBeyond
- Stephanie Allen, Creative Lead, Punchdrunk
Organizer
Ralph Barker, Client Lead, Swamp Motel
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